Monday, May 06, 2013

SES is not Social Class

Will Barratt, Ph.D.
Indiana State University 

I went to a wonderful session at AERA 2013 on Improving the Measurement of Socioeconomic Status for the National Assessment of Educational Progress: A Theoretical Foundation that explored the traditional socioeconomic status (SES) measures of education, income, and occupation, while adding the interesting variable of census tract to reflect the concepts of homophily and location.  One of the presenters noted that these variables are not in themselves meaningful, but represent something deeper.  For me social class is the deeper reality measured by education, income, occupation and census tract. 

The Map and the Territory

“The map is not the territory, the word is not the thing.” Alfred Korzybski 
“The description is not the described.” Jiddu Krishnamurti
“We say the map is different from the territory.” Gregory Bateson

We all know that Korzybski, Krishnamurti, and Bateson are right, and then we merrily walk along the map, not the territory.  Because we measure SES by education, income, occupation, and perhaps neighborhood we tend to assume that social class is income, education, occupation, and perhaps neighborhood.  These variables are not social class, they are measures of social status.

A Little About Measurement

Some measures are direct, like age, but most measures are indirect; we measure what can be most easily measured, and not everything can be easily measured.  For example, intelligence is measured most easily using complex standardized assessments of many facets that researchers believe are, or are related to, intelligence.  The question remains open as to whether or not your ability to arrange blocks into certain patterns within a certain time is related to intelligence, some component of intelligence, something related to intelligence, or something spurious.  The concept of multiple facets of intelligence have been mainstream since the beginning of the intellectual assessment movement, so multiple intelligences is nothing new.  

The underlying argument of who gets to define intelligence moves us appropriately into cultural diversity and bias in measurement.  In defending the income bias in standardized testing the Educational Testing Service noted that:

Relationships between test scores and other factors such as educational background, gender, racial/ethnic background, parental education, and household income are complex and interdependent.  These factors do not directly affect test performance; rather, they are associated with educational experiences both on tests such as the SAT and in schoolwork.  

What is social class?

If SES is not social class then what is social class?  From my perspective social class is not education, income, or occupation, or even neighborhood, but rather like ETS I suggest that social class is what you do with and how you think and feel about your education, income, occupation, or even your neighborhood.  Like gender or ethnicity, social class is a social identity, a collection of learned mental and physical behaviors.  Social class is not something you have, it is something you are.  You have an education, an income, an occupation, and even a neighborhood.  But are you education, income, occupation, or a neighborhood?  

We measure what is simplest to measure, like arranging colored blocks into patterns, or education, income, occupation, and neighborhood as long as they are related to the underlying thing we want to measure.  The measurement is of the map, not of the thing. 

Social class is complex.  One way to define class is personal; social class is for each of us an identity and a culture.  It is far easier to measure education, income, and education than it is to measure identity and culture.  Not all upper-middle class cultures are the same.  There are many ways to perform female, or male, or transgendered, there are many ways to perform African American, or European-American, or Thai, or Han, or Hopi, and there are many ways to perform upper-middle class.  Measures for the performance of gender must be appropriately sensitive to variations in culture, region, ethnicity, and social class among other important life space factors.  There is no hegemonic masculinity or femininity in reality, the huge variability of masculinity and femininity makes that an inappropriate idea.  Without a standard definition of gender performance it is impossible to measure gender in any standardized way.  

Education, income, occupation, and neighborhood, traditional measures of SES, are not social class, but they are standardized ways to point a finger at it.  If I point at the moon with my finger, the moon is not my finger.  The map is not the territory and we need to stop acting like it is.  We need to pay attention to the social identities and cultures behind social class.  

Tuesday, March 12, 2013

Curiosity about social class

Will Barratt, Ph.D.

Viewing the statistics for this blog have proven interesting to me.  Below is the data for February 12 - March 12 2013.

Searches
First, most of the pageviews come through Google searches around the world.  Second, the pageview count reflects the academic calendar in the northern hemisphere, with the most pageviews coming in February and March, which is typically when students are preparing their papers for a course.

Note that the keyword searches listed below are quite broad and that the 2128 pageviews for the month are not reflected in the search words.  Consequently people are finding this material through a variety of searches, and about 1/3 use Google in the US, UK, Canada, Australia, India, and the Philippians. 

Posts
For me the posts that get read are telling.  While I have posts on each of the five major social class groups, the post on "What are upper-middle class people like" gets more pageviews than any other group.  My guess is that people are doing mesearch and are trying to find out something about themselves and their social class group.  This goes along with the search words "middle class values", "what is my social class" and "what is upper middle class".

Surprises
A consistent surprise is the search for "movies about social class" and the number of pageviews on the post of the same topic are telling.  This post is consistently ranked in the top ten, which leads me to believe that the list of films needs to be annotated, but perhaps people are linking to IMDB for more information on each of the movies listed.

A second consistent surprise is the lack of comments on blog entries.  While blogs have the capability for discussion and commentary my suspicion is that readers treat blog entries as text only.  While the occasional comments do pop up, they are often from people I know.

All time pageviews
At the bottom of the tables below is the list of all time pageviews by posts.  Since posting the topic "Why is social class important?" it has been widely viewed, which reflects my notion that people are increasingly curious about social class in their own lives.  The second most popular post is a surprise to me.  "An interaction model of social class" is kind of dry and academic and was written for people to understand the complexities of social class.  I am pleasantly surprised by the fact the people at least look at that material.

Scholarship and Blogs
We have had discussions on my campus, usually with only a few people in attendance since it is an odd topic, on scholarship and blogs.  Over 21,000 people have at least looked at my material.  Occasionally I will search to see if any of this material appears on journals or on line in any way and am often pleasantly surprised to see it referenced - sort of an Internet citation index.  The whole "Interaction model" has been copied and is available on a Non-US campus web site.  I occasionally find blog entries on US campus web sites and politely ask web editors to either take it down or ask permission, which I freely grant.

Does over 21,000 pageviews count as peer review of a sort?  

Social Class on Campus Blog Statistics for February 12 - March 12


Pageviews by Search Words
27 middle class values
10 what is my social class
8 socialclassoncampus.blogspot.com
8 what is upper middle class
7 characteristics of upper middle class
7 first-generation college graduates who become physicians reflect:
7 social class
6 occupational prestige rankings 2011
5 barratt simplified measure of social status
5 movies about social class


Pageviews by Post
165 What is my social class?
160 Why is social class important?
145 Middle-Class Values
118 Part 2 - Class Myths
111 The Barratt Simplified Measure of Social Status (B...
103 Part 1 - Introduction to social class
65 Unpacking Social Class Privilege
59 Social Class Cultural Capital Knowledge Quiz
46 Gender, ethnicity, and Social Class: Which is more...
39 What are upper-middle class people like?

Pageviews by Locations


1339 United States
124 United Kingdom
52 Germany
50 Sweden
45 Canada
45 India
26 France
17 Australia
17 Philippines
16 Brazil

Social Class on Campus Blog Statistics for All Time
Pageviews by Post

1376 Why is social class important?
970 An interaction model of social class
722 Unpacking Social Class Privilege
538 The Barratt Simplified Measure of Social Status
529 Social class in English language movies
438 Part 2 - Class Myths
426 What is my social class?
317 Part 1 - Introduction to social class
307 Left Brain, Right Brain, and Social Class
286 Middle-Class Values



Sunday, March 10, 2013

Is classism funny now?



Both of these images were found on Reddit/Imgur and labeled as about "White girls" which is in itself odd.  They are really about a specific social class performance of certain types of young people, not necessarily European-American.

How is this OK? 

Friday, January 04, 2013

Hipsters and Social Class


Will Barratt, Ph.D.

Every group has signs of group identity, cultural identification, and values certain types of capital.  These all reflect what is perceived as part of unique group identity and part of prestige and are used to set themselves apart from others.  Hipsters are no different and their cultural and iconic sigils can be seen through the social class lens of cultural capital.

How many hipsters does it take to change a light bulb?  
A really obscure number that you’ve probably never heard of.  

Cultural capital was brought into the discussion of social class by Bourdieu in Forms of Capital (1986) who proposed embodied, objectified, and institutionalized forms.  Seen from a sociological perspective these forms of cultural capital are part of normative culture for each group.  Countercultures and alternative cultures emerge with different forms of capital often chosen in direct opposition or contrast to perceived mainstream culture.  Marlon Brando’s character Johnny Strabler or Lee Marvin’s character Chino in The Wild One (Kramer & Benedek, 1953) were models of a specific type of motorcycle riding, leather wearing, law breaking citizens.  These bikers shared dress, norms, and values as well as normative behaviors.  Similar media counter- and alternative-culture characters have been iconic; Bob Denver’s portrayal of the beatnik Maynard G. Krebbs in The Many Loves of Dobie Gillis or any nerd in movies from Revenge of the Nerds (1984) to Accepted (2006) portray a set of norms.  Cultural capital provides those characters with identifiable values.

Hipsters, according to media reports and jokes, value obscure cultural capital, obscure numbers that you probably never heard of, and obscure technology like vinyl records and mechanical typewriters.  Nerds are portrayed as valuing technology and intelligence, beatniks as valuing casual dress, jazz, and poetry, bikers as valuing the rejection of mainstream ideas of behavior.  Their counterparts, people in the mainstream culture, are portrayed as valuing mainstream culture, mainstream social capital, and economic capital, all of which seem to be rejected by hipsters.  Hipster social capital only counts in the hipster community, and relies on obscure knowledge valued by the tribe.  Economic capital, the quest of working mainstream normal people, is eschewed, much to the benefit of humorists who note the cost of the cultural capital artifacts required for the hipster life. 

A defining characteristic of hipster culture is cultural capital which is defined by members of that group as a way to set them apart from others.  Social capital and economic capital are of secondary, tertiary, or even quaternary interest.  

References 

Bourdieu, P. (1986). The forms of capital. In J. Richardson (Ed.) Handbook of Theory and Research for the Sociology of Education (pp. 241-258). Westport, CT: Greenwood Press. 

Field, T., Samuelson, P. (Producers), Macgregor-Scott, P. (Co-Producer) & Kanew, J. (Director). (1984). Revenge of the Nerds. US: 20th Century Fox.

Kramer, S. (Producer) & Benedek, L. (Director) (1953). The Wild One. [Motion Picture]. US: Columbia Pictures.

Shadyac, T. (Producer) & Pink, S. (Director). (2006). Accepted. [Motion Picture]. US: Universal Pictures.


Friday, December 07, 2012

What are poor and lower class people like?


Will Barratt, Ph.D.

Work: service, retired, white collar, blue collar

Education: Some high school, high school graduate, some college,

Home:  Rent, own

Money and money management: low or below average assets

Shop: Express, The Limited, Lane Bryant, Wal-Mart, Home Shopping Network, Publisher’s Clearing House, Rite Aid, Avon, in home.

Read: Comic books, Vibe, Saturday Evening Post, Spin, Reader’s Digest, American Woodworker, OK! Magazine, American Legion Magazine, Motorcyclist, Good Housekeeping, Hunting, Essence, Jet, Town and Country, Women’s day, Parents,

Watch:  Maury, Jeopardy, Game show network, Dr. Phil, Sabado Gigante, Telemundo, The Price is Right, Jerry Springer, As the world turns, Soapnet, Primer Impacto, People’s Court, Judge Judy, The Young and the Restless

Drive: Kia Spectra, Rio, Suzuki Forenza, Chevrolet Monte Carlo, Dodge Charger, Hundai Tiburon, Mercury Sable, Chevrolet Aveo, GMC Canyon, Ford Ranger, Ford Crown Victoria, Suzuki Reno, Chrusler 300, Mercury Grand Marquis, Dodge Ram.

Vacation, play, and travel: Bingo, Whitewater rafting, Gamble in Atlantic City or Reno, own a motor home, needlepoint, domestic travel on Jet Blue, collect stamps,

Insurance and memberships were not listed in the PRIZM descriptions for these groups.

Method

I have aggregated information from the 15 PRIZM market segments classified as Downscale and Low Income to describe the poor and lower social class.  This collection of 15 market segments is described as low to downscale.  Using US Census data this would be incomes under $40,000, or place these individuals in the lowest 40% by household income.

Market segmenting makes assumptions about consumption and creates clusters of people based on their consumer characteristics, age, and on where they live.  The Nielsen Company has identified 66 PRIZM market segments, http://www.claritas.com/MyBestSegments/Default.jsp 58 P$YCLE segments, and 53 ConneXions segments, and described them by demographics and lifestyle and media traits.

Commentary

These are not stereotypes, these are consumer behaviors based on research on what people report about themselves.  These data and descriptions are widely used by marketers in the US.  The underlying assumption here is that social class is reflected in consumer behaviors.  By looking closely it is clear that this group has little money.  This consumer assumption about social class does not reflect social class as culture or social class as identity.


Also:

What are upper-middle class people like?

What are upper-middle-middle class people like?

What are middle-middle class people like?

What are lower-middle-middle class people like?




What are lower-middle-middle class people like?


Will Barratt, Ph.D.

Work: Service, white collar, retired

Education:  some high school, high school graduate, some college, college degree

Home: Rent, own

Money and money management: low, lower-mid, moderate, above average

Shop: Banana Republic , Victoria’s Secret, True Value, Macy’s, QVC, Lowe’s, Kmart, Wal-Mart, Columbia House, oldnavy.com, Sears, CVS, Walgreens, The Gap

Read: Latina, Elle, fraternal magazines, New Yorker, Ladies Home Journal, Four Wheeler, Family Handyman, Guns and Ammo, science fiction, Car Craft, Fit Pregnancy, North American Hunter, Seventeen, Life & Style, Ser Padres, Ebony

Watch:  Tyra, VH1, Wheel of Fortune, The View, One Life to Live, Speed Channel, CBS Early Show, satellite dish, auto racing, WWE Wrestling, Nick at Night, Outdoor Channel, Premio Juventud, Noticiero Univision, El Gordo Y La Flaca, BET

Drive: VW GTI, Suzuki SX4, Ford Taurus, Chrysler PT Cruiser, Kia Borrego, Dodge Ram, GMC Sierra, Chevrolet Colorado, Nissan Titan, Ford F-Series, VW GLI, Suzuki, Toyota Yaris, Nissan Pathfinder

Vacation, play, and travel: play soccer, karate, domestic travel by rail, domestic travel by bus, collect coins, fishing, sewing, camping, movies

Memberships: fraternal order

Method

I have aggregated information from the 15 PRIZM market segments classified as Lower-Mid, by Nielsen to describe the upper-middle social class.  PRIZM classifies this group as Lower-Mid, but from a researcher perspective, it is the lowest of three groups in the middle.

Market segmenting makes assumptions about consumption and creates clusters of people based on their consumer characteristics, age, and on where they live.  The Nielsen Company has identified 66 PRIZM market segments, 58 P$YCLE segments, and 53 ConneXions segments, and described them by demographics and lifestyle and media traits.

Commentary

These are not stereotypes, these are consumer behaviors based on research on what people report about themselves.  These data are widely used by marketers in the US.  The underlying assumption here is that social class is reflected in consumer behaviors.  This consumer assumption about social class does not reflect social class as culture or social class as identity.


Also:

What are upper-middle class people like?

What are upper-middle-middle class people like?

What are middle-middle class people like?

What are poor and lower class people like?



What are middle-middle class people like?


Will Barratt, Ph.D.

Work: retired, service jobs, white collar

Education: some college, college graduate

Home:  rent, mostly homeowners

Money and money management: Low, below average, average, above average, to moderate assets

Shop: Ace Hardware, Orbitz.com, FedEx Kinkos, Marshalls, Kohl’s

Read: Audubon, Entrepreneur, Cycle World, Baby Talk, Smithsonian

Watch:  Masterpiece Theater, Family Guy, Scrubs, Univision, Live from Lincoln Center

Drive: Buick Lucerne, Subaru Outback, Mazda 6, Mitsubishi Lancer, Chevrolet Impala

Vacation, play, and travel:  NBA games, sing karaoke, cruise on Norwegian lines.

Memberships: Veteran’s club

Method

PRIZM classifies this group as Midscale, but from a researcher perspective, it is the middle of three groups in the middle. Classification into social class hierarchy depends on many things, but this group is in the middle of all Nielsen groups.  I have aggregated information from the 5 PRIZM market segments classified as Midscale by Nielsen.

Market segmenting makes assumptions about consumption and creates clusters of people based on their consumer characteristics, age, and on where they live.  The Nielsen Company has identified 66 PRIZM market segments, 58 P$YCLE segments, and 53 ConneXions segments, and described them by demographics and lifestyle and media traits.

Commentary

These are not stereotypes, these are consumer behaviors based on research on what people report about themselves.  These data are widely used by marketers in the US.  The underlying assumption here is that social class is reflected in consumer behaviors.  This consumer assumption about social class does not reflect social class as culture or social class as identity.


Also:

What are upper-middle class people like?

What are upper-middle-middle class people like?

What are lower-middle-middle class people like?

What are poor and lower class people like?